Open to consulting
Chief Product Officer (Platform & AI-Driven Products) SkillStaff · since March 2025
I build product platforms and embed AI into product workflows — from strategy and KPI hierarchies to reporting systems and team hiring.
I lead product teams: I build product strategies, define the hierarchy of product KPIs, set up reporting systems, and hire product managers, analysts and designers.
I run large-scale digital and omnichannel transformation programs, customer experience personalization (UX/UI, CJM), and CRM rollout and development. I prefer complex, large-scale projects that move business metrics.
My track record includes relaunching online sales on new platforms, introducing the product approach at 3 major retailers, launching a growth hacking team at KFC, and building the MAXMA loyalty platform.
Three projects where product decisions delivered measurable results.
MAXMA.com
+40%
customer LTV on the platform
I analyzed the market and ran customer development interviews, then built the product strategy for a CRM and loyalty platform for small and medium businesses. Plus a full interface redesign and RFM analysis with automatic threshold detection.
KFC
₽700M
in potential annual revenue
I launched a growth hacking team from scratch (6 people) and set up a continuous hypothesis testing process: 100+ hypotheses validated in 12 months, with a combined potential revenue of over 700 million rubles.
Sportmaster
×2
mobile app conversion rate
I led a 12-person department developing a new digital commerce platform: online revenue grew by more than 100%, app MAU passed 1 million, and the share of omnichannel customers increased.
SkillStaff · March 2025 — present
Building and executing the product strategy. Introducing a systematic approach to collecting web analytics metrics. Improving user interfaces and optimizing the customer journey. Actively adopting AI tools to streamline product processes.
Gloria Jeans · October 2023 — March 2025
Led the product unit (4 in-house, 6 outsourced). Developed the product strategy and introduced the product approach for the online store's website and apps. Completed the migration to a new e-commerce platform and launched the new GJ website and mobile apps.
MAXMA.com · May 2022 — September 2023
Built a CRM and loyalty platform for small and medium businesses. Based on market analysis and customer development interviews, I developed a product strategy that grew LTV by 40%. Full interface redesign, RFM analysis with automatic threshold detection.
KFC · March 2021 — April 2022
Managed the Growth Hacking team (6 people). Launched the growth hacking team and set up a continuous hypothesis testing process: 100+ hypotheses validated in one year, with a total potential revenue of over 700 million rubles.
Sportmaster · June 2016 — March 2021
Led the online experience department (12 people). Developed a new digital commerce platform, which grew the share of omnichannel customers and more than doubled online revenue. Launched new versions of the mobile apps (MAU > 1M) with 2x conversion growth.
Strategic oversight of multiple digital products, keeping them aligned with business goals and user needs.
Building and leading growth teams that use data and experimentation to acquire and retain users fast.
Driving organizational change toward digital-first thinking, and actively adopting AI tools to streamline product workflows and automate business processes.
Want to discuss working together? I'm open to consulting engagements and new opportunities.